About the project
Research shows that 90% of all traffic accidents are caused by human error. This insight opened up an opportunity for Hankook to communicate road saftey beyond just talking about tire performance, and talking about people: No matter where you are in the world, there is a stereotype that women are bad drivers.
Company: Cheil Nordic
Client: Hankook
Year: 2017
Award: Bronze Epica PR
Nomination Eurobest Glass Award
Awards
2020 ADC Awards
Bronze Cube
Brand / Communication Design
Design For Good
2020 The One Show
Bronze Cube
Innovation in Design
2020 Guldägget
Silver
Packaging design
2020 D&AD
Wood Pencil
Product Design
2020 Svenska Designpriset
Silver / Identity
2020 Månadens Design Resume
Bronze
About the project
Research shows that 90% of all traffic accidents are caused by human error. This insight opened up an opportunity for Hankook to communicate road saftey beyond just talking about tire performance, and talking about people: No matter where you are in the world, there is a stereotype that women are bad drivers.
Company: Cheil Nordic
Client: Hankook
Year: 2017
Award: Bronze Epica PR
Nomination Eurobest Glass Award