About the project

Research shows that 90% of all traffic accidents are caused by human error. This insight opened up an opportunity for Hankook to communicate road saftey beyond just talking about tire performance, and talking about people: No matter where you are in the world, there is a stereotype that women are bad drivers.

Company: Cheil Nordic

Client: Hankook

Year: 2017

Award: Bronze Epica PR

Nomination Eurobest Glass Award

Awards

2020 ADC Awards

Bronze Cube

Brand / Communication Design

Design For Good

2020 The One Show

Bronze Cube

Innovation in Design

2020 Guldägget

Silver

Packaging design

2020 D&AD

Wood Pencil

Product Design

2020 Svenska Designpriset

Silver / Identity

2020 Månadens Design Resume

Bronze

About the project

Research shows that 90% of all traffic accidents are caused by human error. This insight opened up an opportunity for Hankook to communicate road saftey beyond just talking about tire performance, and talking about people: No matter where you are in the world, there is a stereotype that women are bad drivers.

Company: Cheil Nordic

Client: Hankook

Year: 2017

Award: Bronze Epica PR

Nomination Eurobest Glass Award

DRIVE LIKE A WOMAN /
HANKOOK TIRE
Drive like 
a woman
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