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Nordic Guidelines 

 STRATEGY, DESIGN & GUIDANCE

 

Samsung’s in-store experience in the Nordics was far from solid. Years of isolated projects and updates had made a scattered impression and no store looked like the next, which confused consumers. Samsung Nordics asked Cheilto create a better consumer and brand experience and ultimately:  

• improve retail presence,

• increase sales,

• strengthen Samsung’s market position

THE SOLUTION: SETTING ONE SOLID STRATEGY

By using an insight framework of store visits, observations, CMI data, third-party studies, retail expertise, and workshops we created a Nordic retail strategy and vision named "one innovative premium experience". 

 

The new vision’s focus:

• increasing consumer guidance, and consumer engagement, 

• enhancing brand perception, 

• increasing up/cross-sales, 

• Attract new customers.

 

THE RESULT: THE NORDIC RETAIL EXCELLENCE PLAYBOOK

Setting the standard. Making everyone involved with Samsung retail in any capacity follow one standard playbook makes it easier to make sure that we can create one solid experience across retailers, operators, and Samsung’s own stores. 

Company: Cheil Nordic

Client: Name

Year: 2022-

Awards

2020 ADC Awards

Bronze Cube

Brand / Communication Design

Design For Good

2020 The One Show

Bronze Cube

Innovation in Design

2020 Guldägget

Silver

Packaging design

2020 D&AD

Wood Pencil

Product Design

2020 Svenska Designpriset

Silver / Identity

2020 Månadens Design Resume

Bronze

About the project

Samsung wanted to improve its retail presence in the Nordics, with the objective of creating a better consumer experience, an improved brand experience, a strengthened position towards the competition and ultimately increased sales.

NORDIC GUIDELINES /
SAMSUNG
Nordic 
Guidelines
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