Nordic Guidelines
STRATEGY, DESIGN & GUIDANCE
Samsung’s in-store experience in the Nordics was far from solid. Years of isolated projects and updates had made a scattered impression and no store looked like the next, which confused consumers. Samsung Nordics asked Cheilto create a better consumer and brand experience and ultimately:
• improve retail presence,
• increase sales,
• strengthen Samsung’s market position
THE SOLUTION: SETTING ONE SOLID STRATEGY
By using an insight framework of store visits, observations, CMI data, third-party studies, retail expertise, and workshops we created a Nordic retail strategy and vision named "one innovative premium experience".
The new vision’s focus:
• increasing consumer guidance, and consumer engagement,
• enhancing brand perception,
• increasing up/cross-sales,
• Attract new customers.
THE RESULT: THE NORDIC RETAIL EXCELLENCE PLAYBOOK
Setting the standard. Making everyone involved with Samsung retail in any capacity follow one standard playbook makes it easier to make sure that we can create one solid experience across retailers, operators, and Samsung’s own stores.
Company: Cheil Nordic
Client: Name
Year: 2022-
Awards
2020 ADC Awards
Bronze Cube
Brand / Communication Design
Design For Good
2020 The One Show
Bronze Cube
Innovation in Design
2020 Guldägget
Silver
Packaging design
2020 D&AD
Wood Pencil
Product Design
2020 Svenska Designpriset
Silver / Identity
2020 Månadens Design Resume
Bronze
About the project
Samsung wanted to improve its retail presence in the Nordics, with the objective of creating a better consumer experience, an improved brand experience, a strengthened position towards the competition and ultimately increased sales.
NORDIC GUIDELINES /
SAMSUNG
Nordic
Guidelines
