Play Food

Awards

2020 ADC Awards

Bronze Cube

Brand / Communication Design

Design For Good

2020 The One Show

Bronze Cube

Innovation in Design

2020 Guldägget

Silver

Packaging design

2020 D&AD

Wood Pencil

Product Design

2020 Svenska Designpriset

Silver / Identity

2020 Månadens Design Resume

Bronze

About the project

The theme for the 2019 year’s WIN WIN Gothenburg Sustainability Award is Sustainable Food – an issue of severe complexity and crucial for our survival. Changes in our behavior patterns are essential to achieve a sustainable way of living. ”Play Food from the Future” is a set of 3D-printed toys developed to get kids more familiar with the sustainable foods of the future. Like insects, algae, and powder. As part of the Sustainable Development Goals, The United Nations has set a goal to reduce global food waste by 50% by the year 2030. To achieve this, and to make our food habits more sustainable than today, one thing is clear: people will have to start eating things that will take some time getting used to.

Company: Cheil Nordic, Happy F&B

Forsman Bodenfors

Client: Win Win Sustainability Award

Year: 2020

PLAY FOOD /

WIN WIN AWARD

Play Food

from the Future

To broaden the interest and trigger curiosity about sustainable food, we created a new set of play food toys. The menu is developed with support from the scientist Ingrid Strid at the Swedish University of Agricultural Sciences and consists of insects, algae, food waste, powders, and other nutritious and environmentally friendly food. The toys have a playful, simple design, aimed to spark a discussion around what is considered to be food and not, challenge the “yuck factor” – and hopefully open up both children’s and parents’ minds. Instead of mass-producing the toys and ship them around the world, we’ve chosen a more sustainable option. All of the toys are free to download at playfoodfromthefuture.com. The recommendation is to 3D-print them in PLA, a carbon-neutral material.