Awards
2020 ADC Awards
Bronze Cube
Brand / Communication Design
Design For Good
2020 The One Show
Bronze Cube
Innovation in Design
2020 Guldägget
Silver
Packaging design
2020 D&AD
Wood Pencil
Product Design
2020 Svenska Designpriset
Silver / Identity
2020 Månadens Design Resume
Bronze
About the project
The theme for the 2019 year’s WIN WIN Gothenburg Sustainability Award is Sustainable Food – an issue of severe complexity and crucial for our survival. Changes in our behavior patterns are essential to achieve a sustainable way of living. ”Play Food from the Future” is a set of 3D-printed toys developed to get kids more familiar with the sustainable foods of the future. Like insects, algae, and powder. As part of the Sustainable Development Goals, The United Nations has set a goal to reduce global food waste by 50% by the year 2030. To achieve this, and to make our food habits more sustainable than today, one thing is clear: people will have to start eating things that will take some time getting used to.
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Company: Cheil Nordic, Happy F&B
Forsman Bodenfors
Client: Win Win Sustainability Award
Year: 2020
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PLAY FOOD /
WIN WIN AWARD
Play Food
from the Future




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To broaden the interest and trigger curiosity about sustainable food, we created a new set of play food toys. The menu is developed with support from the scientist Ingrid Strid at the Swedish University of Agricultural Sciences and consists of insects, algae, food waste, powders, and other nutritious and environmentally friendly food. The toys have a playful, simple design, aimed to spark a discussion around what is considered to be food and not, challenge the “yuck factor” – and hopefully open up both children’s and parents’ minds. Instead of mass-producing the toys and ship them around the world, we’ve chosen a more sustainable option. All of the toys are free to download at playfoodfromthefuture.com. The recommendation is to 3D-print them in PLA, a carbon-neutral material.

Direction


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Awards
2020 ADC Awards
Bronze Cube
Brand / Communication Design
Design For Good
-
2020 The One Show
Bronze Cube
Innovation in Design
-
2020 Guldägget
Silver
Packaging design
-
2020 D&AD
Wood Pencil
Product Design
-
2020 Svenska Designpriset
Silver
Identity
-
2020 Månadens Design Resume
Bronze