Launching Samsung Pay in Sweden.
With Samsung Pay, you can shop using your Galaxy smartphone virtually anywhere. When launching Samsung Pay in Sweden, we created a digital 360 campaign.
Our strategy was based on tree faces.
Discover, Learn and Repeat
Discover was to get the word out that Samsung launched Samsung pay in Sweden. Its main purpose was to build awareness for Samsung Pay a and at the same time target specific the early adaptors that already was familiar with the product from other markets.
get the early adopters. Learn was to teach how it worked, this was done both on web and in social media. To get people not just use Samsung pay once or twice but recurrent to get a habit we had to get people the incentive to use the phone instead the card when paying.