About the project
Cheil Nordic was commissioned by SAMSUNG to design, develop and execute a new showroom inside their own office.
A showroom for online and offline events to be able to showcase their products in exciting and sophisticated ways.
Company: Cheil Nordic
Client: Samsung
Year: 2019
Located at SAMSUNG’s headquarters in Stockholm, the 300 square-meters space is set up to display their wide range of products. To better highlight each category, the showroom has been divided into three main areas: Home Appliances, Mobile and Business-to-business.
The Home Appliances section has been designed with three main characters in mind; the Family, the Couple and the Freelancer. These personas were selected to help visualize different homes to provide inspiration to all visitors.
The interior reflects the Scandinavian home, while simultaneously keeping the feel of a timeless space with a pastel tone running through the color scheme. Bespoke furniture helps make each room unique.
Awards
2020 ADC Awards
Bronze Cube
Brand / Communication Design
Design For Good
2020 The One Show
Bronze Cube
Innovation in Design
2020 Guldägget
Silver
Packaging design
2020 D&AD
Wood Pencil
Product Design
2020 Svenska Designpriset
Silver / Identity
2020 Månadens Design Resume
Bronze
About the project
Cheil Nordic was commissioned by SAMSUNG to design, develop and execute a new showroom inside their own office.A showroom for online and offline events to be able to showcase their products in exciting and sophisticated ways.
SHOWROOM /
SAMSUNG
Samsung
Showroom
Located at SAMSUNG’s headquarters in Stockholm, the 300 square-meters space is set up to display their wide range of products. To better highlight each category, the showroom has been divided into three main areas: Home Appliances, Mobile and Business-to-business.
The Home Appliances section has been designed with three main characters in mind; the Family, the Couple and the Freelancer. These personas were selected to help visualize different homes to provide inspiration to all visitors.
The interior reflects the Scandinavian home, while simultaneously keeping the feel of a timeless space with a pastel tone running through the color scheme. Bespoke furniture helps make each room unique.
