About the project

Cheil Nordic was commissioned by SAMSUNG to design, develop and execute a new showroom inside their own office.
A showroom for online and offline events to be able to showcase their products in exciting and sophisticated ways.

Company: Cheil Nordic

Client: Samsung

Year: 2019

Located at SAMSUNG’s headquarters in Stockholm, the 300 square-meters space is set up to display their wide range of products. To better highlight each category, the showroom has been divided into three main areas: Home Appliances, Mobile and Business-to-business.

The Home Appliances section has been designed with three main characters in mind; the Family, the Couple and the Freelancer. These personas were selected to help visualize different homes to provide inspiration to all visitors.

The interior reflects the Scandinavian home, while simultaneously keeping the feel of a timeless space with a pastel tone running through the color scheme. Bespoke furniture helps make each room unique.

Awards

2020 ADC Awards

Bronze Cube

Brand / Communication Design

Design For Good

2020 The One Show

Bronze Cube

Innovation in Design

2020 Guldägget

Silver

Packaging design

2020 D&AD

Wood Pencil

Product Design

2020 Svenska Designpriset

Silver / Identity

2020 Månadens Design Resume

Bronze

About the project

Cheil Nordic was commissioned by SAMSUNG to design, develop and execute a new showroom inside their own office.A showroom for online and offline events to be able to showcase their products in exciting and sophisticated ways.

SHOWROOM /
SAMSUNG
Samsung 
Showroom

Located at SAMSUNG’s headquarters in Stockholm, the 300 square-meters space is set up to display their wide range of products. To better highlight each category, the showroom has been divided into three main areas: Home Appliances, Mobile and Business-to-business.

The Home Appliances section has been designed with three main characters in mind; the Family, the Couple and the Freelancer. These personas were selected to help visualize different homes to provide inspiration to all visitors.

The interior reflects the Scandinavian home, while simultaneously keeping the feel of a timeless space with a pastel tone running through the color scheme. Bespoke furniture helps make each room unique.

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